Bruno Willians
Founder of Exacta Labs. Writes about custom software, automation and applied AI.
How to choose a website development company
Criteria, questions and red flags before you sign.
Business process automation, explained
What to automate, rules vs AI and how to measure.
Custom software vs off-the-shelf: how to decide
Criteria to buy, adapt or build.
How to integrate business systems
APIs, source of truth, idempotency and monitoring.
When does a business need a custom CRM?
Signs you need a CRM, and when custom makes sense.
How to plan a custom software project
From problem statement to phased delivery.
How much does a business website cost?
The cost drivers and how to compare quotes fairly.
AI for small businesses: where to start
The right first tasks, privacy and how to measure.
What are AI agents?
Definition, examples and how to run agents safely.
How AI can improve business operations
Concrete use cases, guardrails and measurement.
Founder of Exacta Labs. He has spent more than a decade building technology hands-on: business systems, websites and automations. In 2026 he relaunched Exacta to focus on applied AI for real business problems and led the development of the company's own products (AtendeMais, AmoPonto and BarberPay). He created the ROTA AI method used in every engagement.