A business website's cost depends mainly on the type of site, the number of unique page templates, who produces the content, integrations (CRM, booking, e-commerce), the number of languages and how custom the design is. On top of the build, budget for recurring costs: domain, hosting and maintenance. Compare quotes only when scope is written down.
Why there's no single price
Asking what "a website" costs is like asking what "a renovation" costs. A single landing page and a multilingual site with a client portal share a word, not a budget. The useful question is which line items make up the price and which ones you actually need.
The main cost drivers
Type of site
- Landing page: one page, one goal.
- Company website: services, about, contact and a handful of inner pages.
- Content site: blog structure, categories, authors and a CMS.
- Site + application: booking, client area or catalog synced with other systems. This is software development.
Unique templates, not page count
Ten service pages built from one template cost far less than ten pages each designed from scratch.
Content
Who writes the copy and supplies photos? Content is often the biggest schedule risk and the biggest driver of results. Copywriting and SEO review add cost, and usually add value.
Integrations
A form that sends an email is simple. A form that creates a CRM contact, notifies sales and logs the campaign source is an integration. Scheduling, payments and logins add scope.
Languages
Each language means writing or professional review plus technical setup (hreflang). Machine translation without review tends to hurt credibility.
Design approach
Themes are faster and cheaper; custom design differentiates your brand.
Technical SEO
Performance, URL structure, structured data and redirects from an old site. Cheaper to build in than to fix later. See how to choose a website development company for questions to ask.
Recurring costs people forget
- Domain, registered in your company's name.
- Hosting, and who owns the account.
- Maintenance: security updates, backups, small changes.
- Licenses for themes, plugins or tools.
- Connected services: email delivery, CRM, scheduling.
How to compare quotes
- Ask for written scope: pages, features, integrations, languages.
- Confirm ownership of domain, code and admin access.
- Check how editing works.
- Ask where form submissions are stored if email fails.
- Get a phase-by-phase timeline, including your content deadlines.
Example
A clinic wants pages per specialty, team profiles, online booking and forms that land in the front desk's calendar. The quote covers structure, copy, design, booking integration, technical SEO and maintenance. A one-page site with a phone number would cost far less and do far less.
At Exacta
We don't publish fixed website prices because scope varies widely. After a free assessment, we send a written proposal with scope, phases and price. See website development.